Please note that since writing this blog post, lovefood has closed down
Yes, I know you know that. But imagine it’s Sunday, I’m hungover (as usual), there’s nothing in the fridge – suddenly I love food a bit more. Brunch is called for, be it stodge and grease or fresh and fruity.
I’ve been meaning to write about lovefood Sundays for a couple of months, and since I haven’t posted any reviews in a while, now seems as good a time as any. A pop-up concept hosted on a monthly basis, lovefood is the brainchild of British entrepreneur Jason Hartley, whose pay-off goes something like, ‘simple things done well’. Currently, the simple things include eggs Benedict (that really are very very hard to find elsewhere in this city), full English breakfast (ditto), American pancakes, Huevos Rancheros and other weekly specials, depending on the season. Brunch is served between 11 am and 3 pm, but the plan is to find a permanent venue that will allow the lovefood brand to grow wider than the brunch market.
I can’t deny that Jason and I are foodie acquaintances, which is possibly why I’ve been putting off writing this review for a while. On my first visit to lovefood back in March 2009 (when it was housed at Cafe Finch), I had the signature eggs Benedict, and then ordered the same again a month later having told my chef friend what I thought; things had definitely improved. And that’s the beauty of lovefood: unlike many other restaurateurs, Jason’s background is in marketing, so he’s on a constant quest for customer feedback. In a city renowned for poor service, listening to customers is refreshing.