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Vicky Hampton’s Working Lunch: FAQs for shareholders

In my last post on this subject, I explained the concept behind my cookbook. Since then, a lot of people have been buying shares via TenPages, which is fabulous! Here are some of the top questions I’ve been asked, answered in English. More FAQs are available in Dutch on TenPages.

Q. How do I buy shares via the website?

A. Here’s my step-by-step guide:

  • Go to: http://www.tenpages.com/manuscript/vicky_hampton_s_working_lunch_1
  • Click on the orange button: “Koop een aandeel”
  • A pop-up will open telling you that you can either proceed directly to buy the shares or you can put them in your shopping trolley while you look at other books you may want to buy shares in
  • Assuming you only want to buy shares in Vicky Hampton’s Working Lunch at this moment, click “Aandeel kopen”
  • Select the number of shares you want to invest in by clicking the arrows up and down next to “Aantal aandelen”
  • Once you’ve selected the number of shares, click “Naar 2: Jouw gegevens”
  • At this point, you’re being asked to choose whether you already have a TenPages account, or whether you are new to TenPages
  • Assuming you do not already have an account, select “Ik ben nieuw bij TenPages.com” and you will see a list of fields you have to fill in:
  1. First name
  2. Surname
  3. Username (you can invent anything you like!)
  4. Language (Dutch is the only option – this doesn’t make any difference to the shares you are buying or the language of the book, so don’t worry!)
  5. Country (again, a very limited selection, so it doesn’t matter which you choose)
  6. Email address
  7. Password
  8. Gender
  9. Tick the first box to confirm your agreement to the Terms & Conditions
  10. Un-tick the second box if you don’t want to receive emails from TenPages
  • Then click “Naar 3. Betaalmethode”
  • On the next screen, you need to fill in your (Dutch) bank account number and account name (in that order) if you have one. You do not actually need to pay using this account, but this is the account that will be used to return dividends to you if (when!) the book has been published and is on sale. It is also the account that will be used to return 80% of your investment to you if I don’t meet the investment target.
  • If you do not have a Dutch bank account, you can leave these fields blank and still proceed to the next screen. However, you will then be making a donation rather than investment, as your dividends/returned money will NOT be accessible to you! (You can only reinvest it in other manuscripts on TenPages.)
  • Directly beneath the bank account fields, click on the first option to pay by iDeal, credit card or bank transfer, and then click on your chosen payment option
  • Then click “Naar 4. Bevestigen”
  • After checking the details, click “Bevestig” to confirm the purchase
  • Follow the instructions for your payment method as per usual credit card/bank purchases

Tip! If you use Google Chrome, the browser will automatically translate the Dutch website into English for you!

Q. What are my returns if the requisite number of shares is sold (2,000 shares) and the book is published?

A. The exact returns depend on various factors, such as the retail price of the book, the number of copies sold, and of course the quantity of shares you have. But in any case, 10% of the sales will directly return to the shareholders as dividend.

To give you an example of how it works:

Imagine you have 20 shares in a book. The book is sold for the retail price of €20, and 20,000 copies are sold. You would earn: 20 shares x 1/2,000th x 10% x €20 = €400.

(Don’t ask me how I came to this figure – I am just translating what’s on the TenPages website!)

Q. What is the risk if the full number of shares necessary to get the book published (2,000 shares) is not sold? Do I get my money back?

A. You will get 80% of your money back.

Q. The book is available in Dutch and English, but what about the shares? Do I need to choose whether to buy shares in the Dutch or English version?

A. No, it’s not possible to choose. But it doesn’t matter: all the money goes into the same pot, and it won’t affect how many Dutch and English copies are printed.

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